Virtual, Augmented & Mixed Realities
We are experiencing a new dawn. Virtual, augmented, and mixed reality technology has arrived in the home, the workplace and in our entertainment spaces. But how real is this reality when its sound-world isn’t truly immersive?
Sound is an overlooked yet essential element in our engagement with (virtual) reality. Reality is a sensual experience: we experience it and understand it through our senses. And scientists routinely affirm that in our society, after seeing, hearing is the sense we derive most information from. So, for Virtual Realities to truly feel real, VR’s advancements in visual technologies must be matched in audio. Alas, it currently is not.
On the latest VR hardware, there is still a gulf between the visual and auditory: the former is 360º, 3D, immersive; the latter is not. Despite the user’s brain being unable to visually distinguish between the virtual and the real, the inferior audio does not match up, meaning the brain rejects the experience – a phenomenon known as “the uncanny valley”.
This is where we come in. With our audio solutions, we can ensure your VR, AR or MR experience is visually and audibly coherent, opening new dimensions and reaching new horizons in virtual reality technology.
Once, legacy consoles simulated a sense of space by merely adjusting an effect’s volume as a player moved towards or away from an object. Today, 360º Audio creates natural, true-to-life soundscapes which pinpoint the precise and dynamic locations of each discreet sound.
We’ve taken leaps forward. Now, game developers can design meticulous scenes and storylines centred around audio. They can construct sonic paintings dense with detailed acoustic cues (raindrops, footsteps, roars, explosions) all of which impact the action inasmuch as visuals might.
Imagine a first-person shooter enhanced by 360º Audio: footsteps from above betray an enemy’s whereabouts, the creak of floorboards tracking each spine-chilling step. The wind, howling from the east, rattles windowpanes and brings the distant clamour of warfare, You can feel your ammo belt swing and rattle with each step. A sudden noise, and you can sense that, in this room, you’re not alone. Then a bullet darts right in front of your face, whistling as it passes.
With 360º Audio, you’re not playing a game; you’re in it.